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Google vs. Click Fraud

Stock quotes in this article: GOOG , YHOO , MSFT , NWS , VIA  

Google(GOOG Quote) is taking aim at third-party researchers who are making what it calls unfounded claims about the extent of click fraud.

In a 17-page report released in conjunction with the Search Engine Strategies conference, Google argues that findings by some outside firms are flawed and misleading.

"We're trying to find ways where we can give information to advertisers that is truthful,'' Schmidt told the Search Engine Strategies conference Wednesday, adding that the company had click fraud "under control." ...

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