AOL Seeks Eyeballs
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Time Warner (TWX Quote) already is gaining ground on its rivals as it prepares for a major overhaul of its AOL Internet unit.
The top 10 advertisers at AOL outspent their counterparts at Microsoft's(MSFT Quote) MSN in the first quarter, according to the most recent available data from TNS Media Intelligence. Yahoo! (YHOO Quote), the No. 1 Web site, attracted the most ad dollars, TNS says. None of the companies would comment on the estimates.
Time Warner is hoping that the changes it announced at AOL last week will help it capitalize on this trend. Though advertisers have praised improvements at AOL in areas such as video content, they point out that Time Warner must still persuade marketers to shift money to AOL from Yahoo! and MSN. ...
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