MySpace Grows Up

MySpace, the cyber home of countless teens and 20-somethings, is attracting more interest from an older crowd.

In fact, the News Corp.(NWS Quote) site has recently experienced declines in its audience aged 12 to 17, 12 to 24 and 12 to 34, while seeing increases in the 21-to-34, 25-to-34, and 35-to-54 demographics, according to data from comScore Networks.

"A lot of people have a faulty perception about the MySpace audience,'' says Phil Carpenter, vice president of marketing of Simply Hired, the job-search engine that powers the newly launched MySpace careers section. "It's a lot more diverse than what people believe it to be.''

The change in audience demographics may be attributable to factors beyond MySpace's control, such as the fact that many college students take final exams in May and should in theory be studying instead of hanging out online. Some leveling off in younger users is also to be expected, given the explosive growth of the site, which launched in January 2004. ...