Maintaining Your Web Site's Search Position

This article was written by Ayana Glaze of Entrepreneur.com

You invested a lot of time and money into search-engine optimization to get your Web site in a good position. Your investment has finally paid off, and you find yourself on the first page of search results. After a week or two, though, you notice your Web site drops from the No. 5 position on page one to the No. 3 position on page two. Were all your SEO efforts even worth it?

Wait! Don't give up on search-engine marketing yet. If your Web site seems to be losing ground, don't panic -- get back in the Web marketing game. Fight back with these 10 tricks, and keep your Web site from fading into oblivion.

Update existing content. If it's been a while since you last updated your Web site content, now's the time to do it. Update headlines, sub headlines and body text. Remember: Search engine spiders aren't looking for just any content; they're looking for content that's fresh and keyword-rich. ...