Zimmer Knee's Feminine Twist

Zimmer's (ZMH Quote) latest marketing gamble rests on a simple observation: Women complain more than men do.

Or they seem to after total knee replacements, at least. So, Zimmer has now rolled out a high-end knee tailored specifically for women.

Knee replacements boast high success rates among both men and women already. But "this is not marketing hype," insists Zimmer CEO Ray Elliott. "This is some great science."

Zimmer's new "Gender Solutions" knee hits the market at a particularly crucial time, as device makers struggle to secure price increases for their traditional orthopedic implants and remain short on breakthrough technologies that could reshape the industry. ...