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Yahoo!, eBay in Search, Ad Pact
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Updated from 8:47 a.m. EDT
Yahoo!(YHOO Quote) and eBay(EBAY Quote) cut an alliance Thursday to fight the growing threat posed by Google (GOOG Quote).
Yahoo! will provide graphical and search advertisements on eBay, and will promote eBay's PayPal payment business to its merchants and publishers. The companies will also jointly market a toolbar and develop click-to-call telephone services.
Wall Street responded favorably to the alliance because both Yahoo! and eBay are feeling intense pressure from Google, and sent shares of eBay up $2.65, or 9%, to $32.85 (the shares were upgraded by Prudential earlier). Yahoo! jumped $1.41, or 4% to $33.20. ...
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