Hit-and-Miss at Google

Many Google (GOOG Quote) users aren't bothering to check out some of the company's newest and most-hyped features.

Google Calendar, Google Finance and Google Talk each account for less than one half of 1% of the traffic to the Google network of Web sites, according to a review of the top 20 Google domains by the market research firm Hitwise.

Google Calendar was introduced last month, and Google Finance debuted in March. The company introduced Google Talk, an instant-messaging platform, last year. Hitwise did its analysis during the week ending May 13.

Not surprisingly, even with all the new Google products out there, Hitwise found the most popular feature on Google is still search. It accounts for 80% of the company's traffic. Google has become synonymous with Internet search, mostly through word of mouth, also known as viral marketing. ...