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Yahoo! Making Like Google

Stock quotes in this article: YHOO , GOOG , MSFT , IACI  

Yahoo! (YHOO Quote) wants to be more like Google (GOOG Quote).

Yahoo! is considering redesigning its front page to make its search engine more prominent. Shares in both Internet leaders have been hit hard this year as investors have started reassessing the growth prospects and competitive landscape of the lucrative online search business.

The redesign would be the first major overhaul of Yahoo!'s front page since 2004. The discussions underscore the emphasis that the Sunnyvale, Calif., company is placing on search. comScore Networks estimates that Yahoo!, the No. 2 player in the U.S. search market, has 29% share, trailing only Google's 41%. ...

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