Google Targets Ad Gains

Google(GOOG Quote) has vowed to take a bigger share of the global advertising market. In a logical step toward that goal, it is now giving advertisers demographic data to help them target their messages.

The data, provided free to customers of Google's Adwords advertising network, come from comScore Media Metrix. The information enables customers to find lists of Web sites, using criteria such as age, sex and income, that appeal to specific groups of people.

"It will enable advertisers to be more selective in the types of sites they want their ads appearing on," says Jennifer Slegg, who runs the online advertising blog JenSense. ...