Get Customers to Open Your Email

This article was written by Kim T. Gordon of Entrepreneur.com

Ask the majority of small-business owners, and they'll tell you the one tool they can't live without is email. In fact, with its extremely low cost of implementation and quick turnaround time on campaigns, email marketing is becoming the customer-retention tool of choice for entrepreneurs nationwide.

Just as with any other new marketing tactic, email marketing may take a bit of time to master. If you've tried email and had less-than-stellar results, there are a number of important steps you can take to improve your ROI.

And if you're just learning about email marketing, it's critical to understand the elements that can make or break your campaign. For superior results, be sure to follow these four important tips....