The Real Story: Lamar Advertising
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Welcome to The Real Story. The purpose of this column is to help you increase your investment returns by selectively going against the consensus. I hope that The Real Story will enable you to take a critical view of investment research, news and prognostications. I will offer my contrarian opinion on stocks as well as issues that are important to investors. You may not always take my word as gospel, but it is my intent to get you to, at the very least, question the consensus.
Take, for example, the widespread misperception that Lamar Advertising (LAMR Quote) is currently in the sweet spot.
Wall Street likes the fact that outdoor advertising is difficult to ignore. You can't fast-forward past or change the dial on a billboard. According to the industry trade group the Outdoor Advertising Association of America, revenue grew 7.9% over the first nine months of 2005. ...
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