Intel Pitch Steps Outside

After 14 years, the "Intel Inside" marketing slogan is being put to rest.

Intel(INTC Quote) will unveil a major overhaul of its corporate logo and branding next year, according to a report in The Wall Street Journal's online edition. The company's new logo will no longer feature the dropped "e" in the Intel name. And the Santa Clara, Calif., chipmaker will introduce a new "Leap Ahead" slogan, in lieu of its well-known Intel Inside slogan.

The company also will move away from the Pentium name, which it has used to label many of its chips since 1993. The company's forthcoming notebook processor, to be introduced at next week's Consumer Electronics Show in Las Vegas, will be dubbed "Core Duo" and "Core Solo," depending on whether the chip features one or two processor cores, the Journal reported. ...