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Radio Bigs Hum New Tune

Stock quotes in this article: XMSR , SIRI , VIA , VIAB , CCU , CMLS , EMMS  

To avoid being squelched by satellite radio, conventional broadcasters say they have joined forces to promote digital programming.

Clear Channel (CCU Quote), the Infinity unit of Viacom (VIA Quote), Emmis (EMMS Quote) and Cumulus (CMLS Quote) are among the broadcasters who have formed the High Definition Radio Alliance.

The group says it will spend $200 million in airtime to promote the shift to digital programming. Members vowed to work with radio and automakers to get digital radios into new cars over the next eight years. ...

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