Google Quarterbacks This Game

This column was originally published on RealMoney on Dec. 1 at 3:31 p.m. EST. It's being republished as a bonus for TheStreet.com readers.

More than a year ago, when Microsoft rolled out its new Internet search engine to much fanfare and selling of Google stock, I penned a column called Google Targets Microsoft With Desktop Search.

That was $80 billion of Google valuation and trillions of user searches ago.

With Google at a $120 billion market cap and generating billions of earnings now, there's no doubt that Softee (and every other company on the planet) now has Google fully in its sights. But I still believe investors should "flip it" when it comes to that analysis. ...