Updated from 11:15 a.m. EST
Aggressive Black Friday promotional events had shoppers stampeding into stores throughout the post-Thanksgiving weekend in search of savings, but a wide disparity between two shopping reports left investors trying to make sense of the results.
The National Retail Federation estimated Monday that retailers recorded sales of $27.8 billion over the weekend. Total sales, including online sales, rose 22% from last year, with discounters and electronics stores attracting the most customers. On the basis of its surveys, the NRF said the average shopper spent $302.81.
Separately, ShopperTrak said consumers spent around $8.01 billion last Friday, down 0.9% from last year. It said Saturday sales were flat compared with those of last year at $5.4 billion. ...
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