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No Quit in Xbox Rivals

Stock quotes in this article: MSFT , SNE , IBM , NVDA  

Microsoft's (MSFT Quote) move to roll out the new Xbox 360 game console Tuesday, ahead of the competition, has drawn the company loads of press, and potentially sizable sales.

But don't look for the company's rivals to concede defeat.

Sony (SNE Quote), for instance, has dominated the last two console cycles, and many analysts think the company's PlayStation 3, due out next year, will be more than a match for the Xbox 360. ...

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