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Web Dating Game Heats Up

Stock quotes in this article: YHOO , IACI , GOOG , MSFT , TWX , NWS  

This column was originally published on TheStreet.com on Nov. 15 at 6:53 a.m. EST.

Troublemakers on the online dating scene may have met their match in a group of increasingly brand-conscious Internet giants.

Yahoo!'s (YHOO Quote) Yahoo! Personals and IAC/InterActiveCorp's (IACI Quote) Match.com, two of the largest Internet dating sites, are stepping up their efforts to weed their services of abusive, obnoxious or married people.

Earlier this year, Yahoo! instituted a code of conduct for online daters in which they must swear that they are single and won't be abusive toward other members. The company also has made it easier for members to report misbehavior. Match.Com has added additional people to its fraud and abuse unit, says Thomas Enraght-Moony, a Match.com senior vice president. ...

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