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Microsoft Follows the Web Money

Stock quotes in this article: MSFT , CRM , GOOG , YHOO , AAPL  

Updated from Nov. 1

Microsoft(MSFT Quote) has long envied the fat margins being harvested from the Web at Google(GOOG Quote) and Yahoo!(YHOO Quote).

On Tuesday, Bill Gates & Co. took a step toward narrowing the lead. Microsoft unveiled a new family of software products, "Software Live," that the company plans to offer on the Internet either free with advertising, or on a subscription basis. While nominally a software campaign, the success of competitors in search-based Internet advertising -- and Microsoft's inability to date to catch up to them -- is clearly a big driver behind the new offerings.

"We have 10% share of the online ad market today," said Ray Ozzie, the chief technology officer at Microsoft who is leading the company's software-as-services charge. "We fully intend to grow that share." ...

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