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Amazon in a Bind

Stock quotes in this article: GOOG , AMZN , BBY , CC , WMT , TGT  

Harry Potter casts a mean spell, but even he may not be able to wow Amazon.com (AMZN Quote) investors this quarter.

The limits of the teen wizard's strength will be on display Tuesday afternoon as the world's largest Internet retailer posts quarterly earnings.

Sales of Scholastic's (SCHL Quote) latest Potter title, Harry Potter and the Half-Blood Prince, should help boost Amazon's revenue by 26% from a year ago to $1.86 billion, analysts expect. But his effect on the bottom line is expected to be less enthralling -- analysts surveyed by Thomson First Call see third-quarter profit dropping to 10 cents a share from 17 cents a year ago -- and that's part of why Amazon has receded a bit lately from Wall Street's view. ...

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