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When to Opt for In-the-Money Plays

Stock quotes in this article: ACXM  

How or why do we want to buy a call that is already well in the money, where the option has no trading volume or any open interest?

Regards,
Henry

One of the more difficult parts of option investing is trying to figure out which option is the best choice among the literally hundreds of options listed for any particular stock. There is nothing more frustrating than making a correct prediction on a stock's movement, only to fail to reap the appropriate profit because the option strategy employed didn't produce the expected results. ...

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