Amazon Gets Third Party Started

Remember that Seinfeld episode where George Costanza changes his luck by doing the opposite of what he'd normally do?

CEO Jeff Bezos has apparently made George's philosophy a bedrock principle of Amazon.com's(AMZN Quote) management, and it seems to be bringing the company some pretty good luck.

Bezos has made moves that many industry observers considered unwise -- branching away from books and into electronics, and opening up software code to any takers -- and, in doing so, has managed to make Amazon stronger. ...