Take-Two CEO Touts Games Plan

Among some investors, Take-Two Interactive (TTWO Quote) has the reputation of being a one-hit wonder.

Of course, a video-game maker could do a lot worse than having Grand Theft Auto as its only hit. Each of its last three iterations has been a runaway success, including Grand Theft Auto: San Andreas, which was the top-selling game in the industry last year. Still, the company's results have tended to rise and fall depending on its release schedule for the hip-hop and gang-banging title.

Take-Two CEO Paul Eibeler sees one of his most important tasks as broadening the company beyond Grand Theft Auto, which was developed by the company's core studio, Rockstar Games. In the last year, under his direction, The company has taken on industry giantElectronic Arts (ERTS Quote) in sports, bought several studios and licensed the rights to a series of new games, including the newest version of the PC classic Civilization. ...