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ABC has clawed its way back into the ratings game, but the Disney (DIS Quote) unit continues to ski uphill in the advertising race.
At television's upfront ad show this week, much noise is being made of a primetime ratings decline at General Electric's (GE Quote) NBC. The perennial No. 1 network was caught flat-footed this season without replacements for hit shows like Friends and Frasier.
Yet NBC, which has long commanded premium ad dollars based on its appeal with more affluent viewers, continues to hold the upper hand over ABC, as well as Viacom's (VIA.B Quote) CBS and News Corp.'s (NWS Quote) Fox. Its edge lies in the ratings bonanza called the Winter Olympics, which NBC is due to broadcast at the start of 2006. ...
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