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Apprenticed Investor: Bite Your Tongue

Stock quotes in this article: MSFT , CSCO , GE , MO , XOM , LU , IOM , SUNW , EMC  

If you have ever said -- or even thought -- any of the following, you need to re-examine your investing philosophy.

1. 'I love this company.'

This is the statement that gets investors into more trouble than any other, and here's why: You are not buying a company -- you're buying stock in a company. There's a universe of difference between the two. ...

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