Google Weighs Changes to Ad Strategy

Google's vision of advertising's future looks very much like advertising's past.

According to media reports, the search giant is set to start testing dramatic changes Monday to its advertising strategy, with plans to give advertisers greater control over graphical images, including logos, and more say on where their ads appear and how they are bought.

The plans would further detach many of the ads Google sells from its search engine, expanding the company's role of broker to advertisers seeking to place ads on third-party Web sites. ...