Take-Two Doubles Up Baseball Offerings

Take-Two Interactive (TTWO Quote) is heading for the big leagues.

The video game software publisher announced on Monday that it signed long-term licensing deals with Major League Baseball and baseball's Internet marketing company. Take-Two also confirmed a similar deal with the Major League Baseball Players Association that the players union announced last week.

Following the players association announcement, the deals with baseball and the marketing company, which begin in 2006, were widely expected. Indeed, investors seemed to shrug off the deal, more or less, bidding up Take-Two shares just 36 cents, or 1% in recent trading, to $35.35. ...