Take-Two Stays in the Game
Electronic Arts (ERTS Quote) is still the undisputed champion of the sports video game market, but Take-Two Interactive(TTWO Quote) clearly intends to stay in the ring.
On Tuesday, Take-Two announced that it has acquired from Sega the video game studio behind the ESPN line of sports titles the two companies co-published. The announcement came one day after the Major League Baseball Players Association said that it and Take-Two had reached an agreement in principle for Take-Two to license the rights to players' names and likenesses.
The one-two punch followed a similar flurry from EA. Many thought the video game industry giant had delivered a knockout blow to Take-Two's sports aspirations when it signed long-term, exclusive deals with the National Football League and ESPN. Those deals took the legs out from under Take-Two's most popular sports title -- ESPN NFL 2005 -- and took away the brand it had placed on its sports line. ...
Recent Comments
| Dow Jones | S&P 500 | NASDAQ | 10-Year Note | |
|---|---|---|---|---|
| 10,501.05 | 1,114.11 | 2,212.10 | 36.13 |
Oil *
71.95
|
|
UP
29.55
|
UP
7.70
|
UP
21.79
|
UP
0.67
|
10 Yr
3.61%
SPDR Gold
110.24
|
|
+0.28%
|
+0.70%
|
+0.99%
|
+1.89%
|
Data delayed 20 minutes |
Connect with TheStreet