Google (GOOG Quote) continued its journey back to $200 Monday, thanks in part to an encouraging online advertising report from Goldman Sachs.
Shares in the paid search phenomenon rose $5.78 Monday to $198.57, continuing a rally that has added 17% to Google's share price since Dec. 8. Shares in Google, which went public in August at $85 a share, peaked at $201.60 Nov. 3 before falling as low as $161.31 later that month.
Boosting Google's shares Monday was a report from Goldman Internet analyst Anthony Noto, who raised his fourth-quarter advertising estimates on both Google and Yahoo! (YHOO Quote). Yahoo!'s stock rose 24 cents to $37.92.
In his report, Noto says the paid search advertising sold by Google and by Yahoo!'s Overture Services is benefiting from the quantity of searches and the prices that advertisers are bidding for advertising keywords, both of which are better than expected. ...
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