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Siebel Eyes Growth in Small Business Market
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Updated from 8:59 a.m. EDT
Chastened by earlier failed attempts, Siebel Systems (SEBL Quote) has reorganized and repackaged its efforts to win customers in the fast-growing small- and medium-business market.
"We have to reignite our growth engine," CEO Mike Lawrie said Tuesday at a press conference in San Francisco announcing Siebel's new strategy.
The company has added 70 salespeople, signed up about a dozen distribution and integration partners, and created a new division within the company to focus on smaller customers as well as customers of all sizes wishing to license Siebel's on-demand software. The immediate goal: top-line growth. ...
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