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Update: DoubleClick Agrees to Regulate Use of Consumer Data
Updated from 4:31 p.m. EDT
Shares of DoubleClick(DCLK Quote), Engage Technologies (ENGA Quote) and 24/7 Media Inc.(TFSM Quote) rose Friday after those companies and other Internet advertisers agreed to regulate the personal information they collect about Web consumers.
The news revived -- at least temporarily -- stocks that have drooped in recent months. Shares of New York-based DoubleClick rose 2 13/16, or 8.3%, closing finally at 36 7/8 in Nasdaq trading, while Engage added 1 5/32, or 12.5%, to 10 7/16. Mirroring its peers, 24/7 Media shot up 13/16, or 7.3%, to 11 15/16. ...
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