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Electronic Arts Cuts Sports-Game Prices
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Engaged in a cutthroat pricing battle in the sports video-game arena, Electronic Arts (ERTS Quote) plans to cut prices on some of its key titles.
Beginning Tuesday, the company will reduce the suggested retail price of its Madden NFL 2005 football, NBA Live 2005 basketball and NHL 2005 hockey games to about $30 each. EA also plans to cut the suggested retail price of its NCAA Football 2005 game to about $40.
Currently, EA offers NBA Live for about $40 and the other titles for about $50. ...
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