Yahoo! Goes Shopping for New Webcasting Viewers
Today it's stocks. Tomorrow, it's shops.
Yahoo! (YHOO Quote), which four months ago leaped into original video Netcasting with a financial news channel, will next roll out an online shopping channel, says Eric Scholl, director of FinanceVision.
The establishment of a second online video channel illustrates how, well before any material revenue or significant audience, Yahoo! is laying the groundwork to become a major force in original video programming on the Internet. (TheStreet.com explored Yahoo!'s video plans in a piece in April. TSC staffers appear on FinanceVision.) The expansion into new channels is an important part of Yahoo!'s efforts to offer users the complete Internet experience, a diversification that for now keeps its stock relatively healthy even as other e-commerce shares tank. ...
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