Yahoo! Targets TV for Ad Gains

Wait until next year.

The advertising sales head of Internet powerhouse Yahoo! (YHOO Quote) indicated Wednesday that Yahoo! could steal significant amounts of ad spending out of national advertisers' television budgets. But she suggested the shift wouldn't be significant until 2005.

"You are going to see shades of real tipping points" this year, Yahoo! Chief Sales Officer Wenda Harris Millard said at an investment conference Wednesday. "I think really it's a setup for '05." ...