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Yellow Pages Look Green to FindWhat Investors
Pay-per-click search engine operator FindWhat.com (FWHT Quote) announced a deal with Verizon's (VZ Quote) yellow pages business Wednesday.
The agreement, under which FindWhat.com will enable Verizon to sell keyword-targeted ads in its SuperPages.com online phone listings, sent FindWhat.com's stock soaring.
The announcement once again spotlights the promise of locally targeted Internet advertising -- a market that companies from Microsoft (MSFT Quote) on down have attempted to tap for years, without a significant payoff. ...
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