The New Dieters' Delight: KFC Fried Chicken

Fried chicken is good for you! At least, that's what Yum! Brands(YUM Quote) is saying in new advertisements for its increasingly troubled KFC chain.

This week, Yum! is introducing national ads claiming KFC chicken is healthier than Burger King hamburgers. The television spots will highlight that a KFC original chicken breast has 19 grams of fat and 380 calories, compared with a Whopper, which has 43 grams of fat and 710 calories.

"We want to set the record straight. Consumers should no longer feel guilty about eating fried chicken," said Scott Bergen, executive vice president at KFC, in a press release. "Consumers will be surprised to learn they can enjoy fried chicken as part of a healthy, balanced diet." ...