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Yahoo! Strikes to Fend Off Microsoft
Updated from 12:47 p.m. EDT
In a tightening race to control the Internet advertising market, Yahoo! (YHOO Quote) has struck first.
With Monday's agreement to buy pay-per-click advertising company Overture (OVER Quote) for $1.6 billion in stock and cash, Yahoo! took a big step to shore up its position on the Web against rival Microsoft (MSFT Quote). ...
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