Google Grabbing at Content-Based Ad Market

A new front is opening in the pay-per-click advertising market, signaling a larger potential market for Overture Services (OVER Quote) as well as increased competition.

Google, Overture's prime competitor in the pay-per-click online ad business, says it is launching a new service that would automatically tailor advertising to Web pages by serving ads relevant to the page's editorial content.

The program, for which Google will start charging advertisers next week, builds on Google's current business of selling advertising keyed to the search terms people type when they use Google's Internet search engine. ...