Big Players Crowd Business Intelligence Software Market
When an 800-pound gorilla jumps into the pool, a lot of people get lashed. And that's exactly what happened last week when a Microsoft(MSFT Quote) exec said his company is getting ready to increase its presence in the $2 billion market for business intelligence software.
Business intelligence tools pull information from databases and generate preformatted reports, such as sales updates, while analytical tools add depth and sophistication to those functions. End users receive the information on their desktop computers, without help from the IT department.
The announcement that Microsoft will add reporting capabilities to its SQL Server sparked a wave of heavy trading that on Wednesday took an average of 6% off shares of the three leading BI players, Business Objects(BOBJ Quote), Cognos(COGN Quote) and Hyperion(HYSL Quote), as well as the smaller Brio(BRIO Quote) and MicroStrategy(MSTR Quote). Microsoft was unchanged. ...
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