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Big Software Aims Small in 2003
Enterprise software vendors are getting creative in their quest for new customers. In fact, German software behemoth SAP(SAP Quote) has enlisted the help of an 18-wheeler.
A sort of trade show on wheels, the big rig cruises to major U.S. cities, giving demos of new SAP products for small and midsize businesses. SAP is not the only company looking to capitalize on this largely untapped small-business market.
As sales to large customers stall, companies such as Oracle(ORCL Quote) and PeopleSoft(PSFT Quote) are expected to shift their focus in 2003 to the smaller market as well. ...
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