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Overture Breezes Higher on CNN Win
Overture Services (OVER Quote) danced a little victory dance on Thursday.
The pay-per-click search engine has landed a three-year-deal to serve as exclusive paid-search provider for three online properties operated by AOL Time Warner's (AOL Quote) CNN.
Coming the same week after Overture announced its official launch in Japan, the CNN deal helps Overture defend itself against sniping in the market that its profits and revenue growth are threatened by competitors in the pay-per-click advertising business such as the privately held Google. ...
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