Cost-Cutting Drive Gives Iomega Some Zip

You may have forgotten about Iomega (IOM Quote), but that doesn't mean the PC hard-drive maker has gone away. In fact, now might be a good time to zip through the numbers and see why this stock looks like a solid value.

Of course, reduced expectations have a hand in this story. In the mid '90s the sudden rise of the Zip drive had some analysts claiming Iomega would eventually rival IBM (IBM Quote). They were wrong, but with the company cutting costs and investors content to leave the past behind them, there could be an Iomega revival ahead.

Just take a look at what the company has done in the face of waning disk/drive sales. Iomega has cut its staff by 40% in three years, driving costs down some 24% over that period. It has also managed to increase its gross margin by 15 points over last year to 37.8% of sales. Iomega has done this by negotiating better terms with vendors, outsourcing more of its manufacturing and introducing higher-margin products -- the most notable being a line of portable hard disk drives compatible with essentially all Microsoft and Macintosh operating systems and a new line of high-speed CD-RW drives and CD-burning software aimed at the retail customer. ...