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Bottom of the Barrel: Banking on UCBH Holdings

 

San Francisco-based UCBH Holdings (UCBH Quote) is a study in successful -- and profitable -- niche marketing.

It's the parent of United Commercial Bank, the leading U.S. bank serving the Chinese community. With more than $2.93 billion in assets and 30 offices throughout California, including San Francisco, Sacramento, Stockton, Los Angeles and Orange County, United Commercial provides both consumer and commercial deposit and lending services to its target market. ...

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