Overture Struggles to Refine Search Terms

You can't argue with the success of Overture Services (OVER Quote). But there's still room for some of its customers to snipe.

The Internet advertising firm has wowed Wall Street recently with its uniquely strong, by Net standards, financial performance. But conversations with some advertisers that use Overture's pay-per-click search listings suggest a recent change in editorial policy is stirring customer turbulence.

This dissatisfaction suggests that even as investors worry about risks associated with Overture's distribution via Internet properties such as Yahoo! (YHOO Quote) and EarthLink (ELNK Quote), there are potential sales and editorial risks as well. ...