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How Yahoo! Will Make You Pay
If you thought America Online was the home of the online hard sell, just wait till you hear from Yahoo! (YHOO Quote). And we've got Yahoo!'s PowerPoint slides to prove it.
Touting its plan to augment advertising revenue with user fees, the Internet bellwether last week offered Wall Street a sneak preview of how it will pitch for-pay products and services to Internet surfers. Though those plans haven't been widely disseminated, TheStreet.com thought Yahoo! users and investors might be interested in seeing the blueprints of one of Yahoo!'s major pushes into fee-based Net services. ...
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