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Autodesk Is Becoming Diverse by Design

 

Wanna get a piece of Harry Potter's three-headed dog? Autodesk might be the stock for you.

Long known for its computer-assisted design software called AutoCAD -- a favorite of architects everywhere -- the San Rafael, Calif.-based firm has broadened in recent years to write software for such diverse industries as construction, manufacturing, mapping, media and entertainment.

According to CEO Carol Bartz, software from the company's Discreet division produced Fluffy, the three-headed dog that guards the mysterious trap door in Harry Potter and the Sorcerer's Stone. Other gee-whiz effects from the firm's software appeared in The Perfect Storm and Gladiator, and the company says up to 75% of the games written for Microsoft's(MSFT Quote) much-touted Xbox video game console will be developed using its products. ...

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