Mercury Rising

 

OK, you value chumps, put your money where your mouth is. Here's the deal: It's a tale of the two Mercurys, Mercury General (MCY Quote) vs. Mercury Interactive (MERQ Quote).

You value guys get to take Mercury General. I mean, you are probably long it already. Listen to this faux juiciness: At 23, this stock sells at 8 times earnings with a book value of $16. It sells auto insurance -- the value guys love that. It yields 4%! That must have the value-heads panting!

Join the discussion onTSC Message Boards. Me, I am taking Mercury Interactive. This company manages Net performance. It tells you how your Web site is performing, whether it is fast enough. At 148, it sells at a gazillion times earnings. I am not even checking book value. It pays no dividend. And, here is the real value-kicker-in-the-butt: It splits tonight.

I will take this stock, post-split at 74, and I will spot you value-heads 60 points and I bet that come March, we will trounce you.

Care to take the bet? Even with a 60-point give? Or do you only talk a big game on CNBC?

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James J. Cramer is manager of a hedge fund and co-founder of TheStreet.com. At time of publication, his fund was long Mercury Interactive. His fund often buys and sells securities that are the subject of his columns, both before and after the columns are published, and the positions that his fund takes may change at any time. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Cramer's writings provide insights into the dynamics of money management and are not a solicitation for transactions. While he cannot provide investment advice or recommendations, he invites you to comment on his column at jjcletters@thestreet.com.

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