This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Are You Waiting for an Apple TV Set? Dream On

NEW YORK ( TheStreet) -- Brace yourself, short-term investors -- there is no iTV coming. There won't be a 50-inch retina display with a tastefully concealed Apple (AAPL - Get Report) logo winking at you anytime soon.

This shouldn't come as a surprise to anyone who has been paying attention. Even TheStreet's Rocco Pendola hinted at that, despite others suggesting otherwise. There's no need for new hardware. Why make a large version of a tablet with smaller margins? It's really that simple. In case you haven't noticed, you can do everything on your iPad that you can do on your television and a lot more. A viewer just needs access or content.

Can Apple still revolutionize television as we know it? Sure. Remember picture-in-picture? Well, how about picture andpicture. Imagine watching a football game with the traditional broadcast on one screen and the "All-22" on your tablet. That's just one possibility. The power lies in the software, not the hardware. 

Think it's a coincidence that Apple's Jony Ive is now elbow-deep in software, too? It's an attempt to harness the power of existing hardware that he helped design to produce revolutionary experiences, not just products. So while there may never be a literal Apple TV, chances are the folks in Cupertino have something up their sleeves.

Take for instance Apple's buildout of server farms all over the country. Why does it need so much space, so much power? For a streaming service?

Is it possible an iPad or iPhone could become an interactive touchscreen remote? They already are thanks to the software.

Recently, Apple and Time Warner Cable (TWC) were rumored to be working together on a set-top box. Now Comcast (CMCSA) wants to buy Time Warner. What happens to that set-top box? Stay tuned.

Walt Disney's (DIS) Bob Iger has been busing making exclusive deals with DirectTV  (DTV) and Dish Network (DISH), the pair paying Disney for exclusive streaming rights and content in the future. Perhaps Iger, one of the finest CEOs in the country, was able to convince these companies to take a deal now before it was too late?

What insights could Iger have into Apple?

Apple's research and development spending is  on the rise, a hint something is in the works that's not just a different size or color iPhone. Certainly this could be a wearable device or devices, but there seems to be even more evidence of a TV play.

Notice that the current "Apple TV" has it's own tab at the store now, done in the past few weeks without much fanfare. Why break it out of "accessories" if the offering was not slated to be more robust?

Apple is ready to redefine TV, just not the set. If history repeats itself, it won't be just another rerun.

At the time of publication the author was long AAPL.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $112.92 0.00%
FB $89.73 0.00%
GOOG $637.61 0.00%
TSLA $242.99 0.00%
YHOO $33.69 0.00%

Markets

Chart of I:DJI
DOW 16,654.77 +369.26 2.27%
S&P 500 1,987.66 +47.15 2.43%
NASDAQ 4,812.7080 +115.1720 2.45%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs