Ship Ahoy? Watch Intel's Chip Shipments
Weak demand. Falling prices. Inventory overload.
Falling Water
| Road to Nowhere Intel's stagnant 2001 |
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All Is Fair
To make Pentium 4 more accessible in mainstream applications, Intel has been cutting prices sharply this year. It began with steep cuts in January and then in April lowered the bar even further by introducing its then-fastest microprocessor -- a 1.7 gigahertz Pentium 4 -- at $352, about half the price at which it normally would have launched. According to Merrill Lynch, Intel's price cuts may be working. Analyst Joe Osha said in a recent research note that Pentium 4 design activity is starting to increase. Merrill hasn't done any underwriting for Intel. It is clear that Advanced Micro Devices (AMD Quote), which makes the Athlon and Duron chips, has been paying for Intel's pricing cuts. Lower average selling prices created grave problems for the competitor in the second quarter: Last week, it reported sharply reduced earnings and said prices fell some 17% during the quarter. Margins tumbled below 40%. Intel margins aren't expected to have declined as much. In April, the company guided analysts to gross margins of about 49%. On June 7, during a business update, the company confirmed it expects to hit that range. The company also has said that it expects gross margins for the year of 50%, plus or minus a few points. So for now, shipments are the big question. Once those pick up in earnest, it will be time to start watching pricing again.- Loading Comments...
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