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A version of this program was last aired on Aug. 14, 2015.
NEW YORK (TheStreet) -- Brace yourself, Jim Cramer told his Mad Money viewers Friday. Next week we plunge into earnings season. For a brief time earnings will once again matter more to the market than the Federal Reserve or a slowing China.
On Monday, Cramer will be looking out for the ISM non-manufacturing number. If that number is slowing then the Fed would be foolish to raise interest rates. He'll also be watching the earnings from The Container Store (TCS - Get Report) . This stock has gotten so low the company may be able to pull a rabbit out of its hat.
Next, on Tuesday, it's Pepsico (PEP - Get Report) reporting. The company should do well with falling commodity prices. Then there's Yum! Brands (YUM - Get Report) , which is a bargain at these levels as the Chinese consumer is still spending and things aren't likely as bad as many expect. Finally, Cramer said he'll be listening to the Adobe (ADBE - Get Report) analyst meeting because this company has successful made the transition to a subscription giant.
Wednesday brings earnings from Cramer fave Constellation Brands (STZ - Get Report) , which tends to sell off even on good numbers. He said this is a buy given industry consolidation. Also Wednesday is Monsanto (MON) , the seed maker. Cramer said investors need to sell into any strength.
Finally, on Friday, Cramer said he'd be a seller of Stratasys (SSYS) because the 3-D printing fad as come to a crashing halt.
Methods to Cramer's Madness
Individual investors can not only invest like the pros, they can beat them, too, Cramer said, detailing the methods to his investing madness.
Cramer said it doesn't take a lot of effort to invest one's own money, just a few hours a week for research, the "homework," as he so often calls it. But the results from that research will bear far more fruit than blindly dumping money into an index fund or, worse, a bond fund in a time of historically low interest rates.
Where can investors find their research? Fortunately, it's practically everywhere, said Cramer, on sites like CNBC.com, TheStreet.com, Yahoo! Finance and others, as well as on the Web sites of every publicly traded company.
When starting out, Cramer recommended using the 52-week high list. The new highs list shows stocks with true momentum, said Cramer, especially in a bad market. But that does not mean that investors should just blindly chase every stock on that list. Instead, research will still need to be done to separate the truly great stocks from the ones that are just lucky.
After researching the new high list and picking out the true winners, Cramer said the next step is determining when to buy them. He said a pullback of at least 5% is usually a good entry point, especially when that pullback is caused by general market weakness. You should only buy stocks that have pulled back from the new high list if you're confident they'll make a comeback, he continued.
Cramer said he always advises adding to a position on weakness, then trimming those positions into strength. A broad, market-wide selloff provides an excellent entry point for adding to positions, he concluded.