This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
EXCLUSIVE OFFER: Jim Cramer's Protégé, Dave Peltier, only buys Stock Under $10 that he thinks could potentially double or triple in the next 6 to 12-months. See what he's trading today with a 14-day FREE pass.

Cramer: Stop Trading Apple

Stock quotes in this article: AAPL, V, AXP, MA

NEW YORK (Real Money) -- Oh my, they are doing it again. The analysts, the bloggers, the Apple-ites, they are drumming up excitement for the Sept. 9 meeting that is almost impossible for Apple (AAPL) to surpass.

In other words, here it comes again: "Jim, how do I trade Apple?"

Read More: 7 Stocks Warren Buffett Is Selling in 2014

Close observers of these columns, of ActionAlerts PLUS and of "Mad Money" know that I have developed a definitive bias against trading. The ETFs, the high-frequency trading bandits, the lack of any identifiable edge, have turned me against recommending trades. I don't mind investing ahead of a quarter, but I am not trying to get you in and out of a stock. Plus, candidly, in the world I am in, the world of a global fishbowl with lots of people actually wanting me to fail, I am not going to give anyone that level of satisfaction if I can avoid it.

Which brings me to Apple. I have been an Apple stalwart for many years with a correct wavering from $650 down to the $400s before the company went from being shareholder agnostic to being religious about its shareholders. Ever since the company started its buyback and its dividend plan and rolled out some successful iPhones that put Samsung in retreat and obliterated BlackBerry (BBRY) , I have said one thing over and over again: Don't trade Apple, just own it.

But when you get calls that can be loosely translated into "You are going to get your socks knocked off at this meeting," and you learn about something that would be a huge splash, a wallet with all of the right players lined up -- namely, Visa (V) , MasterCard (MA) and American Express (AXP) -- it's simply anticlimactic and therefore a long-into-the-meeting, short- at-the-meeting situation.

I am urging you not to fall prey to that. That's the kind of sentiment trading that used to be game-able but just isn't any more. Everyone knows the same tricks. Everyone knows that there's going to be a wearable, a new phone, a new wallet, and they will be presented with great panache and then the bears will get to the microphone after they have sold or shorted and say "Is that all there is?" They will be backed up with statistics that show you always have to sell Apple into every big meeting. They will discourage you into owning it through and they will get you to sell because "That's what you are supposed to do."

I am tired of it. Can't we just stipulate that it's a cheap stock at a price-to-earnings ratio of 16, two points lower than the P/E of the average stock in the S&P 500? Can't we also stipulate that nobody really knows how much the company is going to earn, because Apple is the most tightly wrapped company on Earth?

Read More: Apple's Next iPhone: What We Think We Know

That's why I say: Stop trading it. Find room to own the greatest manufacturer on Earth with the best products in existence as part of an amazing, invaluable eco-system and use the chatter of the shorts and the sellers to own the stock if you don't already do so.

Trading simply isn't producing the results it once did for so many of the short-timers out there. Oh, one more thing. If you are trading Apple against my wishes, sell some today into the cease-fire. Make all of our lives easier.

Action Alerts PLUS, which Cramer co-manages as a charitable trust, is long AAPL, AXP.

Editor's Note: This article was originally published at 6:20 a.m. EDT on Real Money on Sept. 3.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
DOW 17,042.90 -28.32 -0.17%
S&P 500 1,972.29 -5.51 -0.28%
NASDAQ 4,493.39 -12.4620 -0.28%

Our Tweets

Brokerage Partners

Top Rated Stocks Top Rated Funds Top Rated ETFs